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the place for women
who put places on the map

Often the drivers of the place-branding industry,

women are still under-represented at the top levels. 

HER[E] seeks to change that.

In the
marketing industry

52% of CMOs
are women

But this is not reflected

in the world of destination

Both UNCTAD and UNWTO have  identified the vital impact of female place leadership on gender and minority empowerment. But currently

Only 21% of IPAs have a female head

Only 23% of tourism ministers are women

We have worked with, and learned from, many brilliant women in this space.

HER[E] is inspired by these women and the community and collaboration they have offered.

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A global community of like-minded people who share a passion for promoting places around the world as destinations for tourism, talent and business, and who see greater diversity, and female empowerment, in this space as the path to a better future for our industry.

We believe that collaborating to support one another and advance diversity in this sector will make all our voices reach further and our places grow better in every action we take.

HER[E] is a place where anybody - whatever your gender, race or orientation; whether you’re from a DMO, an agency, a media outlet, part of the government or public / private sector– can come together to rebalance our industry.


To share challenges and learnings; to discover new tools and resources; to discuss the questions of the day and to grow a supportive network within this amazing sector.

A place that amplifies the voices of women in Destination Marketing.

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